I have a little Lawn Care Business i need advertising ideas?
by ajit316 » Mon Jan 18, 2010 4:39 pm
Definitely flyers, signs and signs while you are actually working are great ideas. Door to door is probably the strongest of all of these. One additional option would be to go door to door and maybe offer a free first time mowing for a few select houses. This will let them see what a great job you do, get word of mouth because they're sure to talk about it and you might even be allowed to put a small sign in their yard saying something like 'this lawn maintained by xxxxx' if you get the right person.
It will cost you a little time, but it's hard for someone to look you in the eye and tell you that you did a bad job if you didn't. It's also harder for them to not have you come back at least a few times after you've done it for free once.
Try donating a few gift certificates for free lawn service to a local radio station to give away to listeners. This will get you some free radio promotion a lot of times. Depending on the local stations they may or may not be willing to do this, but it's worth talking to them and trying. Alot of times they are looking for free stuff to give out. You may be able to trade out lawn maintenance at a local radio station or newspaper for a small ad if they have lawns.